In 2022, SMC announced its strategic cooperation with a number of the world’s top media platforms (including Google, Facebook, and YouTube). This move not only wins the company better advertising resources, but also enables SMC to make deeper use of data analysis technology to provide customers with efficient advertising solutions. On this basis, SMC has launched a new “smart advertising system”, which can be automatically optimized based on user behavior data to improve AD click-through and conversion rates. The launch of the system has reduced SMC’s customer advertising costs by about 20% and increased its AD conversion rate by 15%.
On November 10, 2025, SMC APP Nepal received an official notice from the Nasdaq Stock Exchange and the Joint Taxation Authority of the United States and Nepal, stating that the company’s Initial Public Offering (IPO) application has been temporarily suspended due to the incomplete progress of employee tax certification.